Privacy Policy

Last updated: August 28, 2026

This Privacy Policy describes how Procano Digital ApS (“we,” “us,” “our” or the “Company”) collects, uses, stores, shares and protects personal information when you visit our online store, place an order, create or use a customer account, contact us, request a return or refund, or otherwise use our products and services.

Our online store is operated using the Shopify e-commerce platform. Shopify and other service providers may process certain personal information as necessary to provide the technical, payment, security, fulfilment and other functions used by our store.

Please read this Privacy Policy carefully before using our website or providing personal information.

1. Company Information

The company responsible for operating the online store and processing personal information in connection with our business is:

Company name: Procano Digital ApS
CVR number: 46558014

Registered address:
Vieholmgårdsvej 30
3220 Tisvildeleje
Denmark

Email: procano@procano.com
Telephone: +45 91 75 52 63

For the purposes of applicable data protection law, Procano Digital ApS may act as the data controller for personal information processed in connection with our online store, except where another service provider acts as an independent controller under applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse our online store;
• Purchase or attempt to purchase a product;
• Create or manage a customer account;
• Add products to your shopping cart;
• Complete or abandon checkout;
• Make or attempt to make a payment;
• Contact customer support;
• Request a return, exchange or refund;
• Submit a product review or other content;
• Subscribe to marketing communications;
• Interact with our advertisements;
• Participate in surveys, promotions or campaigns; or
• Otherwise interact with our website, products or services.

The website, online store, products, functions, content, customer support and related services are collectively referred to as the “Services.”

3. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

3.1 Contact Information

We may collect:

• Full name;
• Billing address;
• Shipping address;
• Postal code;
• City;
• Country;
• Email address;
• Telephone number; and
• Other contact information you voluntarily provide.

3.2 Account Information

If customer accounts are available, we may collect:

• Email address;
• Account name;
• Login information;
• Authentication information;
• Saved addresses;
• Account preferences;
• Communication preferences; and
• Order history.

You are responsible for maintaining the confidentiality of your account login details.

4. Order and Transaction Information

When you place or manage an order, we may process:

• Products viewed or ordered;
• Product quantities;
• Selected models, sizes or specifications;
• Shopping cart information;
• Order number;
• Purchase price;
• Discounts;
• Order status;
• Shipping information;
• Delivery status;
• Tracking information;
• Return information;
• Exchange information;
• Refund information;
• Cancellation information; and
• Communications relating to your transaction.

5. Payment Information

Depending on the payment methods available during checkout, payment-related information may include:

• Payment method;
• Payment status;
• Billing information;
• Transaction amount;
• Transaction identifiers;
• Partial payment-card information;
• Payment confirmation information; and
• Other information required to complete or verify a payment.

Complete payment card information may be processed directly by Shopify Payments, PayPal, banks, card networks or other authorized payment service providers.

We may not receive or store your complete payment card number, security code or payment-account credentials when the transaction is processed directly by an independent payment provider.

Please never send passwords or complete card details to us by email.

6. Customer Support Information

When you contact us regarding an order, product, return, refund or other matter, we may collect:

• Your name;
• Email address;
• Telephone number;
• Order number;
• Product information;
• Photographs;
• Videos;
• Complaint details;
• Return or refund reasons;
• Messages and correspondence; and
• Other information you provide to help us respond to your request.

We may retain records of our communications where reasonably necessary for customer service, dispute resolution, fraud prevention or legal compliance.

7. Device and Technical Information

When you access our online store, certain information may be collected automatically.

This may include:

• IP address;
• Browser type;
• Browser language;
• Device type;
• Device identifiers;
• Operating system;
• Network information;
• Approximate location derived from your IP address;
• Referring website;
• Pages viewed;
• Products viewed;
• Date and time of access;
• Session duration;
• Click and navigation information;
• Shopping cart activity;
• Cookie identifiers; and
• Website error, security and performance information.

This information may be collected through Shopify, cookies, analytics technologies, server logs and other technical tools.

8. Cookies and Similar Technologies

Our online store may use cookies and similar technologies such as pixels, tags, local storage and analytics tools.

These technologies may be used to:

• Keep the website functioning correctly;
• Maintain shopping cart sessions;
• Remember preferences;
• Support customer account login;
• Enable checkout;
• Process orders;
• Protect the website against fraud and abuse;
• Understand how visitors use the website;
• Measure website performance;
• Analyze traffic;
• Personalize content;
• Measure advertising performance; and
• Support marketing activities where permitted by law.

Certain cookies are necessary for the website to operate and may not be optional.

Where applicable law requires consent, non-essential analytics, advertising or marketing cookies will be used only after the appropriate consent has been obtained.

You may be able to manage cookie preferences through the cookie controls available on our website or through your browser settings.

Disabling essential cookies may affect the operation of functions such as shopping carts, customer accounts and checkout.

9. How We Collect Personal Information

We may collect personal information from several sources.

Information You Provide Directly

You may provide information when you:

• Place an order;
• Create a customer account;
• Complete checkout;
• Complete a website form;
• Contact customer support;
• Request a return or refund;
• Submit a product review;
• Subscribe to marketing communications; or
• Otherwise communicate with us.

Information Collected Automatically

Information may be collected automatically through:

• Shopify;
• Cookies;
• Server logs;
• Analytics tools;
• Pixels;
• Device identifiers;
• Website security systems; and
• Similar technologies.

Information Received From Service Providers

We may receive relevant information from third parties that help us operate the Services, including:

• Shopify;
• Payment providers;
• Banks;
• Card networks;
• Fraud-prevention providers;
• Warehousing providers;
• Fulfilment providers;
• Shipping and courier companies;
• Customer-service providers;
• Website hosting providers;
• Cloud service providers;
• Analytics providers;
• Marketing providers; and
• Advertising providers.

10. How We Use Personal Information

We may use personal information for purposes including:

Providing Our Services

We may use your information to:

• Operate and maintain the online store;
• Create and manage customer accounts;
• Process orders;
• Process payments;
• Confirm transactions;
• Arrange fulfilment;
• Ship and deliver products;
• Provide tracking information;
• Communicate about orders;
• Process returns;
• Process exchanges;
• Issue refunds;
• Respond to customer questions; and
• Provide customer support.

Improving Our Services

We may use information to:

• Understand how customers use our store;
• Improve website functionality;
• Improve navigation;
• Improve products;
• Improve customer service;
• Remember customer preferences;
• Develop new products or services; and
• Evaluate the performance of our online store.

Security and Fraud Prevention

We may use personal information to:

• Verify transactions;
• Verify identity where reasonably necessary;
• Detect suspicious activity;
• Prevent fraudulent purchases;
• Protect customer accounts;
• Prevent unauthorized access;
• Investigate suspected misuse;
• Protect our website and systems; and
• Protect our business, customers and service providers.

Legal and Administrative Purposes

We may use or retain information to:

• Meet accounting obligations;
• Meet tax obligations;
• Comply with consumer protection requirements;
• Respond to legal or regulatory requests;
• Establish, exercise or defend legal claims;
• Resolve disputes;
• Enforce our terms and policies; and
• Comply with other applicable laws.

11. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”), European Economic Area data protection rules or other laws require a lawful basis for processing, we may rely on one or more of the following legal bases.

Performance of a Contract

We may process information where necessary to:

• Accept your order;
• Process payment;
• Deliver products;
• Provide customer support;
• Manage an account;
• Process returns or refunds; or
• Perform another service you request.

Legal Obligation

We may process or retain information where necessary to comply with legal, accounting, tax, regulatory or consumer protection requirements.

Legitimate Interests

Where permitted by law, we may process information where reasonably necessary for legitimate business interests, such as:

• Operating our business;
• Preventing fraud;
• Securing our website;
• Improving our Services;
• Managing customer relationships;
• Understanding business performance; and
• Protecting or defending our legal rights.

Where we rely on legitimate interests, we consider whether those interests are outweighed by your rights and freedoms.

Consent

Where required, we may rely on your consent for activities including:

• Sending optional marketing communications;
• Using certain analytics cookies;
• Using advertising cookies;
• Personalizing advertisements; or
• Processing information for another optional purpose.

You may withdraw consent at any time.

Withdrawal of consent does not affect processing that lawfully occurred before consent was withdrawn.

12. Sharing Personal Information

We may share personal information where reasonably necessary to operate our Services, fulfil orders, comply with legal requirements or carry out the purposes described in this Privacy Policy.

Recipients may include:

Shopify and Technology Providers

Our store is operated through Shopify.

Shopify and related technology providers may process personal information in connection with:

• Website hosting;
• Checkout;
• Customer accounts;
• Order management;
• Store security;
• Fraud prevention; and
• Other technical functions.

Payment Providers

Relevant transaction information may be shared with:

• Payment processors;
• Banks;
• Card issuers;
• Card networks;
• Digital payment providers; and
• Fraud-prevention providers.

Shipping and Fulfilment Providers

We may provide information to:

• Warehouses;
• Fulfilment partners;
• Shipping companies;
• Postal services;
• Courier companies; and
• Delivery tracking providers.

Information shared may include:

• Customer name;
• Delivery address;
• Telephone number;
• Email address;
• Order number;
• Package information; and
• Delivery instructions.

Customer Support and Professional Service Providers

Information may also be shared with providers that assist with:

• Customer service;
• Returns;
• Refunds;
• Accounting;
• Legal services;
• Insurance;
• Fraud prevention;
• IT services;
• Cloud services; and
• Business administration.

Analytics, Advertising and Marketing Providers

Where permitted by applicable law, information may be shared with analytics, advertising and marketing service providers for purposes including:

• Measuring website usage;
• Measuring advertising performance;
• Understanding customer interests;
• Managing marketing campaigns; and
• Improving our Services.

Where consent is required, such processing will occur only after appropriate consent has been obtained.

13. Legal Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with applicable law;
• Respond to a court order;
• Respond to a lawful government request;
• Assist law enforcement;
• Protect our legal rights;
• Investigate fraud;
• Protect the security of our Services;
• Protect the rights or safety of another person; or
• Establish, exercise or defend legal claims.

14. Business Transfers

If Procano Digital ApS is involved in a merger, acquisition, sale, restructuring, insolvency, financing or transfer of all or part of its business or assets, personal information may be disclosed or transferred where reasonably necessary as part of that transaction.

Any such processing will remain subject to applicable data protection requirements.

15. International Data Transfers

Some of our service providers, including technology, payment, analytics, marketing, fulfilment or logistics providers, may process personal information outside Denmark or outside the European Economic Area.

Where personal information is transferred internationally, we will use appropriate safeguards where required by applicable data protection law.

Depending on the circumstances, these safeguards may include:

• An applicable adequacy decision;
• Approved contractual safeguards;
• Standard contractual clauses;
• Appropriate technical and organizational protections; or
• Another legally recognized transfer mechanism.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

The retention period may depend on:

• The duration of the customer relationship;
• Order fulfilment;
• Delivery requirements;
• Returns and refunds;
• Warranty or product-support requirements;
• Accounting obligations;
• Tax obligations;
• Fraud-prevention requirements;
• Legal limitation periods;
• Dispute resolution;
• Regulatory requirements; and
• The need to establish or defend legal claims.

When information is no longer reasonably required, it may be:

• Deleted;
• Anonymized; or
• Restricted from further processing where appropriate.

17. Security of Personal Information

We use reasonable technical, administrative and organizational measures designed to protect personal information from:

• Unauthorized access;
• Unauthorized disclosure;
• Accidental loss;
• Alteration;
• Destruction;
• Misuse; and
• Other unauthorized processing.

Security measures may include:

• Account authentication;
• Restricted system access;
• Secure hosting;
• Encryption where appropriate;
• Fraud monitoring;
• Security reviews; and
• Access controls for service providers.

However, no website, internet transmission or electronic storage method can be guaranteed to be completely secure.

18. Marketing Communications

Where permitted by applicable law, we may send promotional or marketing communications concerning products, offers or store updates.

Where consent is required, marketing communications will be sent only after valid consent has been obtained.

You may unsubscribe at any time by:

• Using the unsubscribe link contained in a marketing email; or
• Contacting us at procano@procano.com.

After unsubscribing from marketing communications, you may still receive necessary non-marketing communications concerning:

• Orders;
• Payments;
• Delivery;
• Returns;
• Refunds;
• Customer accounts;
• Security; and
• Customer service.

19. Your Data Protection Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include the right to:

• Request access to your personal information;
• Request correction of inaccurate information;
• Request completion of incomplete information;
• Request deletion of personal information;
• Request restriction of processing;
• Object to certain processing;
• Object to direct marketing;
• Request portability of eligible personal information;
• Withdraw consent; and
• Lodge a complaint with a competent data protection authority.

These rights are not absolute and may be subject to legal conditions, exemptions or limitations.

For example, we may need to retain certain information to:

• Complete an order;
• Meet accounting obligations;
• Meet tax obligations;
• Prevent fraud;
• Resolve disputes; or
• Establish or defend legal claims.

20. Right to Object to Direct Marketing

You have the right to object to the use of your personal information for direct marketing purposes.

Once we receive a valid objection, we will stop using the relevant personal information for direct marketing as required by applicable law.

21. How to Exercise Your Privacy Rights

To exercise an applicable privacy or data protection right, please contact:

Email: procano@procano.com
Telephone: +45 91 75 52 63

Please provide sufficient information for us to identify your request.

Depending on the nature of the request, we may ask you to provide:

• Your full name;
• Your email address;
• Your order number where relevant;
• A description of your request; and
• Information reasonably necessary to verify your identity.

We may request additional verification before disclosing, changing or deleting personal information in order to protect customers against unauthorized access.

We will respond within the period required by applicable law.

22. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.

You may contact:

Procano Digital ApS
Email: procano@procano.com
Telephone: +45 91 75 52 63

Depending on your location and applicable law, you may also have the right to submit a complaint to the competent data protection supervisory authority.

Making a complaint to us does not affect any other rights or legal remedies available to you.

23. Children and Minors

Our Services are not intended to be independently used by individuals who are not legally able to enter into a purchase contract.

Where required by applicable law, minors should use the Services only with appropriate authorization or supervision from a parent or legal guardian.

If we become aware that personal information has been collected from a minor in circumstances where appropriate authorization was required but not obtained, we may delete or restrict the information as required by law.

24. Customer Responsibilities

You should take reasonable steps to protect your personal information.

Please:

• Provide accurate information;
• Keep your account information current;
• Protect your account password;
• Do not share your login credentials;
• Notify us if you suspect unauthorized account access;
• Ensure that your shipping information is accurate; and
• Use secure devices and internet connections where reasonably possible.

25. Third-Party Websites and Services

Our online store may contain links to websites, payment services, social media platforms or other services operated by third parties.

This Privacy Policy applies to personal information processed by Procano Digital ApS in connection with our Services.

Independent third parties may process information under their own privacy policies.

We are not responsible for the privacy or security practices of independent third-party websites or services.

We recommend reviewing the applicable privacy policy before providing personal information to a third party.

26. Automated Fraud and Security Checks

We or our service providers may use automated systems to help identify:

• Potentially fraudulent transactions;
• Suspicious account activity;
• Payment risks;
• Abusive activity; or
• Security threats.

Where appropriate, an order may be delayed, reviewed or cancelled if reasonable fraud or security concerns arise.

Nothing in this section limits any rights available to you under applicable law in relation to automated decision-making.

27. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our business operations;
• Changes to our Services;
• New Shopify features or integrations;
• Changes to payment or fulfilment providers;
• Changes to our privacy practices;
• Security developments;
• Changes in applicable law; or
• Regulatory requirements.

The latest version will be published on our online store.

The “Last updated” date at the top of this Privacy Policy indicates when the current version became effective.

Where legally required, we may provide additional notice of material changes.

28. Contact Information

If you have questions about this Privacy Policy, how we process personal information or how to exercise a privacy right, please contact:

Procano Digital ApS
CVR number: 46558014

Registered address:
Vieholmgårdsvej 30
3220 Tisvildeleje
Denmark

Email: procano@procano.com
Telephone: +45 91 75 52 63