Privacy Policy

Last Updated: October 15, 2026

This Privacy Policy explains how Procano Digital ApS (“we,” “us,” “our” or the “Company”) collects, uses, stores, shares and protects personal information when you visit wmmmm.shop, browse products, place an order, use available customer account features, contact customer support, request a return or refund, or otherwise interact with our online store.

Our online store operates through the Shopify e-commerce platform. Shopify and other service providers involved in our operations may process personal information to provide relevant technical, payment, security, fulfilment and customer service functions.

We process personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where applicable.

Please read this Privacy Policy to understand how your information may be handled and how you can exercise your applicable privacy rights.

1. Company Information

The company responsible for operating this online store is:

Company Name: Procano Digital ApS

CVR Number: 46558014

Registered Business Address:
Vieholmgårdsvej 30
3220 Tisvildeleje
Denmark

Email: support@wmmmm.shop

Telephone: +45 91 75 52 63

Website: https://wmmmm.shop/

For the purposes of applicable data protection law, Procano Digital ApS acts as the data controller for personal information processed in connection with its business activities, except where another organization acts as an independent controller.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed when you:

  • Visit or browse our online store;

  • View products or add products to your cart;

  • Place or attempt to place an order;

  • Complete or abandon Checkout;

  • Create or manage a customer account, where available;

  • Select or use a payment method;

  • Contact customer support;

  • Request an order cancellation, return, exchange or refund;

  • Submit a product review or other content, where supported;

  • Subscribe to marketing communications, where available;

  • Interact with our advertisements or promotional content; or

  • Otherwise use our website and related services.

The website, online store, customer support functions and related services are collectively referred to as the “Services.”

3. Personal Information We Collect

The categories of personal information we process depend on your interactions with our Services.

3.1 Contact Information

We may collect:

  • Full name;

  • Billing address;

  • Shipping address;

  • Postal code;

  • City and country;

  • Email address;

  • Telephone number; and

  • Other contact details voluntarily provided.

3.2 Customer Account Information

Where customer account functions are available, we may process:

  • Account name;

  • Email address;

  • Authentication and login information;

  • Saved addresses;

  • Account preferences;

  • Communication preferences; and

  • Order history.

Account authentication may be managed through Shopify or another applicable technology provider.

We do not require customers to send account passwords by email.

4. Order and Transaction Information

When you place or manage an order, we may process information including:

  • Products viewed, selected or ordered;

  • Product quantities and variants;

  • Shopping cart information;

  • Order number;

  • Purchase price and currency;

  • Discounts;

  • Order status;

  • Billing and shipping information;

  • Delivery and tracking information;

  • Payment status;

  • Return and exchange requests;

  • Refund information;

  • Cancellation information; and

  • Communications relating to your order.

This information is used as necessary to manage purchases, fulfil orders, provide customer service and comply with applicable legal obligations.

5. Payment Information

The payment methods available for an order are determined by the options actually displayed during Checkout.

Available payment methods may vary depending on the destination country, transaction currency, order and payment services enabled for the transaction.

Depending on the selected payment method, payment-related information may include:

  • Selected payment method;

  • Payment or collection status;

  • Billing information;

  • Transaction amount and currency;

  • Transaction identifiers;

  • Payment confirmation information;

  • Limited payment instrument information, where applicable; and

  • Information reasonably necessary to verify, process or refund a transaction.

Complete payment information may be processed directly by the payment service providers or financial institutions applicable to the payment methods actually available and selected during Checkout.

We do not represent that any particular payment provider or payment method is available for every order, customer or delivery destination.

Where payment information is processed directly by an authorized provider, we may not receive or store complete payment card details or payment account credentials.

Where Cash on Delivery is available and selected, relevant order and collection information may be shared with the applicable delivery or collection partner to complete the transaction.

If a refund cannot be made through the original payment method, we may request the information reasonably necessary to arrange an appropriate alternative refund method.

Please do not send passwords, complete payment card numbers, card security codes or payment account login credentials by email.

6. Customer Support Information

When you contact our customer support team, we may collect:

  • Your name;

  • Email address;

  • Telephone number;

  • Order number;

  • Product details;

  • Photographs or videos voluntarily provided;

  • Complaint information;

  • Return or refund information;

  • Messages and correspondence; and

  • Other information reasonably necessary to respond to your request.

For damaged, defective or incorrect products, photographs or videos may help us investigate the issue.

Customers exercising an applicable statutory withdrawal right are not required to provide a reason for withdrawal.

We may retain customer service records where necessary for handling requests, resolving disputes, preventing fraud or complying with legal obligations.

7. Device and Technical Information

When you visit our online store, certain technical information may be collected automatically.

This may include:

  • IP address;

  • Browser type and language;

  • Device type;

  • Operating system;

  • Device identifiers;

  • Approximate location derived from IP address;

  • Referring website;

  • Pages and products viewed;

  • Date and time of access;

  • Session information;

  • Navigation and interaction information;

  • Shopping cart activity;

  • Cookie identifiers; and

  • Website performance, error and security information.

Such information may be processed through Shopify, server logs, cookies and other technologies actually used by our store.

8. Cookies and Similar Technologies

Our online store may use cookies and similar technologies to support website functionality and, where enabled, analytics, advertising and marketing.

These technologies may be used to:

  • Maintain shopping cart sessions;

  • Remember customer preferences;

  • Support account authentication;

  • Enable Checkout;

  • Process orders;

  • Protect against fraud and unauthorized access;

  • Measure website performance;

  • Understand website usage; and

  • Support analytics or advertising activities where permitted.

Certain cookies are necessary for the operation of the website.

Where applicable law requires consent, non-essential analytics, advertising or marketing technologies will be used only after the appropriate consent has been obtained.

Where cookie preference controls are available, customers may use them to manage applicable preferences.

Customers may also manage certain cookies through browser settings.

Disabling necessary cookies may affect shopping cart, account or Checkout functionality.

9. How We Collect Personal Information

We may obtain personal information from the following sources.

Information Provided Directly

You may provide information when placing an order, completing Checkout, contacting customer support, submitting a form or requesting a return or refund.

Information Collected Automatically

Certain information may be collected through Shopify, website technologies, server logs, cookies and other tools used to operate the store.

Information Received From Service Providers

Where relevant to our operations, we may receive information from:

  • Shopify;

  • Payment or collection providers;

  • Fulfilment and warehouse partners;

  • Shipping and courier companies;

  • Customer service providers;

  • Fraud prevention providers;

  • Analytics or advertising providers; and

  • Other service providers involved in delivering our Services.

The information received depends on the services actually used and the purpose for which the information is processed.

10. How We Use Personal Information

We may process personal information for the following purposes.

Operating Our Services

  • Operating and maintaining the online store;

  • Managing customer accounts where available;

  • Processing orders;

  • Managing payments and payment collection;

  • Arranging fulfilment and delivery;

  • Providing shipment tracking;

  • Communicating about orders;

  • Processing returns, exchanges and refunds; and

  • Responding to customer inquiries.

Improving Our Services

Where permitted by law, we may use information to improve website functionality, customer support, navigation and the overall shopping experience.

Security and Fraud Prevention

We may process information to identify suspicious activity, verify transactions, protect accounts, prevent fraud and maintain website security.

Legal and Administrative Purposes

We may process information to comply with accounting, taxation, consumer protection, regulatory and other applicable legal obligations.

We may also process information to establish, exercise or defend legal claims.

11. Legal Bases for Processing

Where GDPR or other applicable data protection laws require a legal basis, we rely on the legal basis appropriate to the specific processing activity.

Performance of a Contract

We may process information necessary to process orders, collect payments, arrange delivery, provide requested services and manage returns or refunds.

Legal Obligation

We may process or retain information to comply with applicable accounting, taxation, consumer protection and regulatory requirements.

Legitimate Interests

Where permitted by law, we may process information for legitimate interests such as:

  • Operating and protecting our business;

  • Preventing fraud;

  • Maintaining website security;

  • Improving customer service;

  • Managing customer relationships; and

  • Establishing or defending legal claims.

We consider the rights and interests of individuals when relying on legitimate interests.

Consent

Where required, we rely on consent for activities such as optional marketing communications and certain analytics or advertising technologies.

You may withdraw consent at any time.

Withdrawal does not affect processing lawfully carried out before consent was withdrawn.

12. Sharing Personal Information

We may share personal information with service providers and other recipients where necessary and lawful.

Shopify and Technology Providers

Shopify and relevant technology providers may process information to provide website hosting, Checkout, customer accounts, order management, security and other technical functions.

Payment and Collection Providers

Depending on the payment method selected during Checkout, relevant information may be shared with applicable payment processors, financial institutions or payment collection partners.

For Cash on Delivery orders, relevant order and collection details may be shared with the delivery partner responsible for collecting payment.

We do not represent that any particular payment provider is used for every order.

Shipping and Fulfilment Providers

Relevant information may be shared with warehouses, fulfilment partners, shipping companies, couriers and delivery service providers.

This may include:

  • Recipient name;

  • Delivery address;

  • Telephone number;

  • Email address;

  • Order number;

  • Package information; and

  • Delivery instructions.

Customer Support and Professional Service Providers

Where applicable, information may be shared with providers assisting with customer support, returns, refunds, accounting, legal services, IT services or business administration.

Analytics, Advertising and Marketing Providers

Where such services are used and permitted by law, information may be shared for website analytics, advertising measurement or marketing purposes.

Where consent is legally required, the relevant processing will take place only after valid consent has been obtained.

13. Legal Disclosures

We may disclose personal information where reasonably necessary and lawful to:

  • Comply with legal obligations;

  • Respond to valid court orders or regulatory requests;

  • Investigate suspected fraud;

  • Protect the security of our Services;

  • Establish, exercise or defend legal claims; or

  • Protect the rights and safety of individuals.

Any disclosure will be limited to what is appropriate under applicable law.

14. Business Transfers

If Procano Digital ApS undergoes a merger, acquisition, restructuring, sale of business assets or another legitimate business transaction, relevant personal information may be transferred or disclosed where necessary and lawful.

Such processing will remain subject to applicable data protection requirements.

15. International Data Transfers

Some service providers involved in our operations may process personal information outside Denmark or the European Economic Area.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable law.

Depending on the circumstances, these may include:

  • An applicable adequacy decision;

  • Standard contractual clauses;

  • Other approved contractual safeguards; or

  • Another legally recognized transfer mechanism.

Customers may contact us for information about safeguards applicable to their personal information, subject to legal and confidentiality limitations.

16. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected or as required by applicable law.

Retention periods may depend on:

  • Order fulfilment;

  • Customer service requirements;

  • Returns and refunds;

  • Warranty obligations;

  • Accounting and taxation requirements;

  • Fraud prevention;

  • Dispute resolution;

  • Applicable limitation periods; and

  • Other legal obligations.

When information is no longer required, it will be deleted, anonymized or otherwise handled in accordance with applicable law.

17. Security of Personal Information

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, loss, alteration and misuse.

Depending on the systems and services involved, relevant measures may include access controls, authentication, secure hosting and other appropriate safeguards.

Payment security measures may also be provided by Shopify and the applicable payment service providers.

No website, electronic storage system or internet transmission can be guaranteed to be completely secure.

Customers should protect their account credentials and contact us if they suspect unauthorized activity.

18. Marketing Communications

Where permitted by law, we may send marketing communications concerning products, offers or store updates.

Where consent is required, marketing communications will be sent only after valid consent has been obtained.

You may unsubscribe from marketing emails using the unsubscribe link provided in the message or by contacting:

support@wmmmm.shop

Unsubscribing from marketing communications does not prevent necessary transactional or customer service communications relating to orders, payments, deliveries, returns, refunds or account security.

19. Your Data Protection Rights

Depending on applicable law, you may have the right to:

  • Access your personal information;

  • Correct inaccurate information;

  • Complete incomplete information;

  • Request deletion;

  • Request restriction of processing;

  • Object to certain processing;

  • Object to direct marketing;

  • Request data portability;

  • Withdraw consent;

  • Exercise applicable rights relating to automated decision-making; and

  • Lodge a complaint with a competent data protection authority.

These rights may be subject to applicable legal conditions and exceptions.

For example, certain information may need to be retained to comply with accounting, tax or other legal obligations.

20. Right to Object to Direct Marketing

You have the right to object to the processing of your personal information for direct marketing purposes.

Where you exercise this right, we will stop processing the relevant personal information for direct marketing as required by applicable law.

You may submit an objection by contacting:

support@wmmmm.shop

21. How to Exercise Your Privacy Rights

To exercise an applicable privacy or data protection right, please contact:

Email: support@wmmmm.shop

Telephone: +45 91 75 52 63

Please describe your request and provide sufficient information for us to identify the relevant records.

Where reasonably necessary, we may request information to verify your identity before disclosing, correcting or deleting personal information.

We will not request more information than reasonably necessary for verification.

We will respond within the timeframe required by applicable law.

Under GDPR, this is generally within one month of receiving a valid request, subject to lawful extensions where applicable.

22. Complaints

If you have concerns about how your personal information is handled, you may contact:

Procano Digital ApS

Email: support@wmmmm.shop

Telephone: +45 91 75 52 63

You also have the right, where applicable, to lodge a complaint with a competent data protection supervisory authority.

For individuals in Denmark, the relevant supervisory authority is generally the Danish Data Protection Agency (Datatilsynet).

Depending on your location and applicable law, you may also contact another competent supervisory authority.

You are not required to contact us before exercising your right to lodge a complaint with a supervisory authority.

23. Children and Minors

Our online store is not specifically directed toward children.

Individuals who are not legally capable of entering into a purchase agreement should use the Services only with appropriate parental or guardian involvement where required by law.

If we become aware that personal information has been collected from a child in circumstances that require authorization which was not obtained, we will take appropriate action in accordance with applicable law.

24. Customer Responsibilities

Customers should take reasonable steps to protect their personal information.

We recommend that you:

  • Provide accurate contact and order information;

  • Keep account information current;

  • Protect account credentials;

  • Avoid sharing passwords;

  • Use secure devices and connections where reasonably possible; and

  • Contact us if you suspect unauthorized account activity.

These recommendations do not reduce our legal responsibilities concerning personal information.

25. Third-Party Websites and Services

Our website may contain links to independent third-party websites or services.

Such websites and services may operate under their own privacy policies.

This Privacy Policy applies to personal information processed by Procano Digital ApS in connection with our Services.

Independent third parties may act as separate data controllers for their own processing activities.

We recommend reviewing the privacy information provided by third-party services before sharing personal information with them.

Nothing in this section excludes responsibilities that cannot legally be excluded.

26. Automated Fraud and Security Checks

We or relevant service providers may use automated systems to help identify suspicious transactions, unauthorized access, payment risks or other security threats.

Depending on the circumstances, an order may be reviewed, delayed or cancelled where legitimate fraud or security concerns arise.

Where automated processing produces legal or similarly significant effects, applicable rights and safeguards under data protection law will be respected.

Nothing in this section removes any rights available under applicable law concerning automated decision-making.

27. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Business operations;

  • Shopify services and integrations;

  • Payment or fulfilment arrangements;

  • Data processing activities;

  • Security practices; or

  • Applicable legal requirements.

The latest version will be published on our website.

The Last Updated date indicates when the published version was revised.

Where legally required, additional notice of material changes will be provided.

28. Contact Information

For questions about this Privacy Policy, personal information or the exercise of privacy rights, please contact:

Company Name: Procano Digital ApS

CVR Number: 46558014

Registered Business Address:
Vieholmgårdsvej 30
3220 Tisvildeleje